Crocodile's Inbound Marketing Blog

What are Google Webmaster Tools?

A lot of website owners and online marketers have always wondered how Google sees their site. Well, now you can see how by using Google Webmaster Tools. You can improve your site’s visibility, diagnose errors and select your preference on how to handle web listings.

Google Webmaster Tools is a free and easy way for webmasters to view their own website the way Google sees it. In fact, Google Webmaster Tools has some great features, it can show you:

• What pages on your site are included in Google’s index
• Which sites are linked to yours
• Errors encountered while crawling to your site
• Search queries that list your site as a result.

Anyone can use Google Webmaster Tools,and all you need is an active Google Account. There are a lot of resources online that show you a step-by-step guide from creating an account to adding and deleting users and associating your Google Analytics.

The Difference between Google Webmaster Tools and Google Analytics
Google Webmaster Tools show traffic for each keyword. It gives more information about website performance and of course it does not cover search results from other search engines like Yahoo, or Bing.

On the other hand, Google Analytics shows the total traffic of a website including clicks to your site regardless of where they came from and what terms were used for searching. It will show whatever keywords were used to bring up your site in the listings. While your keywords might be there too, many will probably be specific terms or long-tail search terms. There are probably even search terms where Google offered your site even though they don't see a perfect match to the keyword or phrase that was used. If Google thinks the searcher meant something else, your site could be displayed for that word or term as a suitable match even though that word is not listed in Webmaster Tools as being on your site.

Google has developed many useful tools for webmasters and website owners to make your experience with Google very worthwhile. Online SEO companies like Crocodile Marketing also uses Google Webmaster Tools and Google Analytics to monitor the progress of their clients websites. Crocodile Marketing offers other SEO services that will benefit your site. They are one of the few online SEO companies in Australia that will help bring more customers to your business.